Resilience assessment

Sep 4, 2023 | Professional reflections

After consulting with fellow BARBers, I opted to build a P4P around my existing resilience assessment
A key element of my marketing funnel is the P4P (Product for Prospects in KPI terminology) or CLL (Client loss leader in Coach Pony terminology). This is a low-cost product to give potential clients the opportunity to work with you for a short time. The session always ends with a sales conversation. This is where you discuss the next stage – the complete coaching package – with a client.

Daniel Priestly at KPI always promoted the idea of selling your P4P, which should lead into a sales conversation for the core product. The CLL is therefore built on the PS2 framework. Take an element (P1) of the client’s larger problem and develop a solution. In discussing the solution (S1), it should become apparent to the client that there are bigger challenges (P2) to deal with which form part of the sales conversation, for which the core coaching package (S2) is the solution.

I opted to build my CLL around my existing coaching assessment and developed a product specification, landing page, checkout and assessment quiz (delayed until details of the ScoreApp upgrades come through). 

The landing page is at https://programmes.projectsophialtd.co.uk/resilience-assessment

My name is Jeremy Deedes. I combine financial life planning and life coaching in a unique and powerful way that deepens your relationship with money and develops your money maturity.

I work with creative freelance parents of older children to help them become financially well-organised so they can blaze their own trail without compromising their family welfare.

Find out your money maturity score by taking the Money Maturity Quiz at https://shrtm.nu/n2D. It’s free, takes only a few minutes, and you will get your score and recommendations by email immediately.

To find out more about coaching, please schedule a free 20-minute call using the link below.

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so share your thoughts in the comments box below, and thank you for your time and generosity.

What do you think?

Your views are important, and your fellow readers would love to hear your opinion, so share your thoughts in the comments box below, and thank you for your time and generosity.

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