Resilience assessment

Sep 4, 2023 | Professional reflections

After consulting with fellow BARBers, I opted to build a P4P around my existing resilience assessment
A key element of my marketing funnel is the P4P (Product for Prospects in KPI terminology) or CLL (Client loss leader in Coach Pony terminology). This is a low-cost product to give potential clients the opportunity to work with you for a short time. The session always ends with a sales conversation. This is where you discuss the next stage – the complete coaching package – with a client.

Daniel Priestly at KPI always promoted the idea of selling your P4P, which should lead into a sales conversation for the core product. The CLL is therefore built on the PS2 framework. Take an element (P1) of the client’s larger problem and develop a solution. In discussing the solution (S1), it should become apparent to the client that there are bigger challenges (P2) to deal with which form part of the sales conversation, for which the core coaching package (S2) is the solution.

I opted to build my CLL around my existing coaching assessment and developed a product specification, landing page, checkout and assessment quiz (delayed until details of the ScoreApp upgrades come through). 

The landing page is at https://programmes.projectsophialtd.co.uk/resilience-assessment

ABOUT

I work with ambitious, family-oriented professionals transitioning to independent consultants to create a 3 to 5-year holistic plan so that they grow wealthy, make a difference and find meaning.

My clients are aged 35-50. They are in a long-term relationship with family and parents who are supportive but ageing. They wrestle with personal and financial responsibilities and dream of more control, wealth, time and purpose.

If this excites you, you are coachable, willing to change, and want to stop going around in circles, then find out more at jeremydeedes.com

Then, take your next step and explore your way forward with a Mapmaker, a one-off online coaching gig to help you decide your options, assess our compatibility, and determine whether we are the right fit. Mapmaker is excellent value, held in confidence and without further commitment.

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What do you think?

Your views are important, and your fellow readers would love to hear your opinion, so share your thoughts in the comments box below, and thank you for your time and generosity.

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