Testing my niche

Jun 18, 2023 | Professional reflections

I wanted confirmation that I am on the right track with my proposed niche, and so I interviewed four individuals and two couples to find out their reactions.
I spent a couple of weeks in June interviewing four individuals and two couples to test my proposed business proposition of supporting parents whose children are leaving home to re-organise their lives and money so that they live with security and renewed purpose. I interviewed English speakers from Europe, the UK and the USA in person and on Zoom. Some were empty nesters, and some were transitioning with the younger generations, partly at home and partly in the wide world. I was delighted with the results, which confirmed the need for my proposed service.

I heard on many occasions that working to organise your life and money is a great combination, as is the need to help empty nesters refind their purpose. I was told that money and how to organise family finances is our biggest problem. Many of those I spoke to were unclear on their future and highlighted a number of challenges they felt might raise their head in the future:

  • Ongoing costs of supporting children after they leave home
  • Providing support for grandchildren
  • To downsize from a large and empty house or to stay or get a lodger
  • Elderly parents who need additional care
  • Relationship with money (fear, envy, greed etc)
  • Pensions and future income
  • Long-term financial security
  • Family holidays and keeping the (growing) family together
  • Time for a change
  • What is my purpose now that I have given up my “job” of raising a family?
  • To retire or keep working?┬áRetiring is painful and frightening, especially for high-powered partners and directors
  • Work for a purpose rather than working for money to raise the children?
  • Cash flow and investment strategies
  • Uncertainty, ambiguity, complexity, stress; fear of life unravelling
  • Finding time and space to think and plan
  • Resilience
  • Finding time for leisure
  • How can I stop firefighting and live with certainty and purpose

I was told that many couples would like to hire me as a facilitator to have the conversations they should have had years ago. I would be welcome as someone who gave permission to clients to lead the life they want and to help them “grieve” for their departed children and incomes.

What do you think?

Your views are important, and your fellow readers would love to hear your opinion,
so share your thoughts in the comments box below, and thank you for your time and generosity.

What do you think?

Your views are important, and your fellow readers would love to hear your opinion, so share your thoughts in the comments box below, and thank you for your time and generosity.

0 Comments

Leave your comment here