How to gag stifling convictions about money in just 3 steps

Jun 30, 2024 | Insights

Take three steps to neutralise damaging beliefs and convictions around money and get released from your inner financial shackles.
Hello, Jeremy Deedes here and welcome to the Insight Post for 30 June 2024 – How to gag stifling convictions around money in just 3 steps]

Leanne, a client, admitted to being a compulsive spender and told me about how long-held convictions and beliefs drove her finances.

She liked to buy new clothes when life got her down, which was frequent. Her cupboards were full of clothes, purchased to make her feel better, though hardly worn. She believed a fashion makeover would trigger an emotional makeover, so much of her income was spent on clothes.

Her years spent in remote Canada, where snow could leave her and her family trapped for days, bred a fear of running out of food. Unfortunately, when she returned to the UK, she brought the conviction with her, and she continued to stockpile an overflowing larder, although the nearest shops were only a short walk away.

Her convictions almost led to disaster.

The financial consequences were tragic. Leanne spent much of her income unnecessarily on food and clothes, a disaster after a difficult divorce that left her to raise her two children while working in the public sector for a modest salary.

It took three steps to get her back on track.

First, she summoned her inner counsellor to talk about her spending habits. The first versions of her stories were told in a way that justified her actions and built up an armour-plated defence to protect her from the actual consequences of her actions.

Discussing her convictions with her inner counsellor

With my encouragement, she gradually retold the stories truthfully, ditching the lies she had told to protect herself. She began to see how her past influenced her present behaviour.

Second, she reflected on what really mattered to her and her children. This helped her realise what she needed to do to live a more fulfilled and meaningful life, one in which her aspirations had a chance of becoming real.

Galvanised by this, she ditched her unhelpful habits and built new habits that returned control of her life. She prepared by taking an inventory of her life and resources, which she updates frequently.

New convictions, new habits

Leanne wrote weekly meal plans and shopped only for food, clothes, and needed items. Then, she saved and set aside money for fun with her children.

The hard slog became worthwhile for Leanne when she saved enough money to take the girls to London to see their favourite group in concert. She and the children had a wonderful time and enjoyed themselves without fear or guilt.

Your beliefs and convictions about money can damage your behaviour. To deal with long-standing and damaging convictions, take three steps: tell your story truthfully, set new aspirations and goals, and restructure your habits.

I'm Jeremy Deedes. I coach experienced independent consultants who are overwhelmed by the demands of life and work. Through my unique FUTURE program, clients become financially mature and organised and create a plan to achieve their personal, professional, and financial goals confidently and clearly.

Discover your money maturity score by taking the Money Maturity Quiz at It’s free, takes only a few minutes, and you will get your score and recommendations by email immediately.

Then, use the link below to schedule a free 20-minute call with me so we can start you on the path to understanding your money and creating a new story to tell your family and friends.

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